highest earning podcasts uk
Photo Credit: Do512, CC BY-NC-ND 2.0. And while the names may not surprise Anchor is a popular podcast host, likely due to it only offering free, unlimited hosting. What is behind this climb, and what does it mean for Americans? You should have a website that discusses who you are, what your platform is, and what credibility you can bring to a certain subject area. The best letterbox flower Tumne Kisi Se Kabhi Pyaar Kiya Hai, one of the most popular Hindi podcasts, has dropped its season 2. Unlike all other podcast hosts that offer an advertiser matching service, Podbean takes 0% commission from your sponsorship earnings. One report found that 65% of podcast fans listen on portable devices, and 90% of listeners do so at home suggesting we love to listen while getting on with other stuff. But, with hard work, this can absolutely happen. Spotify has so far enjoyed a significant flurry of listeners after it signed an exclusive deal with Joe Rogan to host the latters popular podcast. This can be a difficult question to answer because there isnt really such a thing as an average podcast. Podcasts come in different shapes, names, and forms. 3. In 2020, the most commonly used app for listening to podcasts in the United States was Spotify, with 25% of podcast listeners aged 18 or above saying that they used Spotify to listen to podcasts. Keep in mind, the Apple Podcast charts have been reported to be based on new subscribers, weighted for recency. 2. There are now estimated to be over 2.7 million podcasts, which means theres plenty of advertising money to go around. Online courses are a very common example of this phenomenon. Podcast advertising networks have also proven to be a hugely successful method of monetizing podcasts, and there is more information on how these networks work below. 9. San Francisco demands after-tax salary of $84,000 - surging 13% on 2022 - while St Louis is the most affordable at $57,000. Heres who else made the list. To be clear, this is not a college course. The podcast industry has become so lucrative because of both the popularity of its hosts and a major push by a variety of corporations like Spotify, Apple Podcasts, and Amazon to monetize this new form of audio content. According to Glassdoor salary data, the highest paying jobs in the UK are: Chief Financial Officer Executive Director Chief Technology Officer Senior Leader Chief Operating Officer Chief Executive Officer Medical Manager Director Managing Partner Technology Manager Consulting Manager Quantitative Analyst Of Counsel Enterprise 2. If you want to speak publicly, you should state as much on your podcast. Spreaker doesnt publish average CPM figures, but they do make it clear that youll make more money from mid-roll ad reads than any other (source). Compared to the expected CPM of around 18 to 25, Jerrys Anchor payout seems very low, even factoring Anchors 30% cut. Most of these people already had broad followings and successful careers in their field of choice. Ok, not bad! The industry might have gotten a boost from the lockdowns, but it is here to stay. Podbean have created a handy ad revenue calculator to help you get an idea of how much money you could make. 
This content is value-added information that people want to listen to. While crowdfunding is not a new innovation, the extreme ease with which it can be accomplished is. There are podcast monetization platforms that work in addition to your hosting. The podcast industry advertising rate is between $18 and $25 CPM (cost-per-thousand listeners) (source). Join over 51,539 people who have completed the free 10-day email course: Disclosure: Links to other sites may be affiliate links that generate us a small commission at no extra cost to you. San Francisco demands after-tax salary of $84,000 - surging 13% on 2022 - while St Louis is the most affordable at $57,000. The Joe Rogan Experience is estimated to have earned the host and owner $30 million in 2019. The highest-earning podcast in the US and the world is The Joe Rogan Experience, with $72.3m in potential earnings. For instance, AdvertiseCast provides a podcast advertising service. Like everything else in life, the success of a podcast ultimately depends on being able to produce high-quality content. As such, you may find the need to be very selective with the sponsors you work with. Different networks will pay different rates for access to your audience. Articles that are important, innovative, or will impact your educational practice are discussed. Currently, education is the most popular reason for tuning to podcasts. Sports and Health & Fitness round out the top 5 with 17% apiece. There are plenty of financial products, like loans, mortgages and credit cards, that can help us achieve big goals. However, there can be a challenge with events: If someone is listening to your podcast after the event has occurred, you are basically wasting their time. You can learn more about Spreaker sponsorship by watching this very helpful webinar. Spreaker takes 40%, Anchor, OmnyStudio and AdvertiseCast take 30% but Podbean takes no commission at all. As the research company explains, Apple Podcasts has seen a declining market share primarily. One of the best features of Libsyn is that it offers unlimited bandwidth. While Spain, Sweden, Australia, and the United States followed, with 40%, 36%, 33%, and 33%, respectively. A, Spotifys podcast division is also expected to grow by 43.1 percent in 2021. For example, Libsyn take a whopping 50% of your ad revenue. Podigee also has partnerships with European and global advertising partners, including Audion, Adswizz and RMS. All of these platforms have various strengths and weaknesses. We pair your podcast with relevant ads based on genre and listener location. Dave Ramsey ($10 million) Dave Ramsey is among the top podcasters When checking out, the customer who buys that service or product would use your referral code for a discount. A podcast can be a great opportunity to prove your expertise and value. Need infographics, animated videos, presentations, data research or social media charts? The Midroll Recall Survey shows that 80 percent of podcast listeners can recall the brands they interact with via podcast ads. If you need to compare podcast hosts on all aspects, I recommend reading our guide to the best podcast hosting. Many hosts and networks will require you to record advertisement scripts yourself, but some will provide pre-recorded spots to dynamically be added to your episodes. WebKey Literature in Medical Education (KeyLIME) is a bi-weekly podcast produced by the Royal College of Physicians and Surgeons of Canada. A lot of work goes into podcasting, but it can definitely be rewarding to begin one. The media landscape is pure sci-fi compared to 1920. Some podcast hosts match your content with potential advertisers and play audio advertisements during episodes. Studies have found that more than half of all Americans havelistened to a podcast. You can still monetize your podcast even if your hosting plan doesnt offer monetization options. The sports podcast is disproportionately popular in the US. You can learn more about the BuzzSprout affiliate marketplace by watching this short video. What is clear, however, is that Libsyn works with some big-name advertisers. Podcast advertising agencies can match you up with the right affiliate marketing agency. This data correlates with the fact that Comedy is the most popular genre for day listeners. You can estimate Weird Darkness CPM if you factor in the fact that they claim to get almost 700,000 downloads each month across all episodes. 1. As such, when trying to find e-commerce services, dig deeper. New podcasts appear every day, driven by the fact that the barriers to entry are relatively low: All someone needs is the right recording equipment and an internet connection. As with any other type of advertisement, it is vital that you identify a product that fits your niche of advertising and is on-brand for your content. This article will look at the top 60 podcasts in 2023. The donation button is a nice nod, but most listeners will be using apps that dont support it. Remember that these platforms will also charge you a fee and take a percentage of every donation that you get. Rogan is a comedian with a political edge who got in early, starting his show in 2009. Heres a podcasting infographic that summarizes it all: Podcast content is growing audience engagement [Nielson], Podcast listening apps in the US [Statistia], Joe Rogan partnership with Spotify [Spotify Newroom], Podcast Consumption and Listening in the UK [Backtracks], Midroll Recall Report on ad effectiveness (pdf), Interactive Advertising Bureau podcast ad revenue study (pdf). The Joe Rogan Experience. With Rogans podcast being the most popular podcast worldwide and raking in millions of listeners, it was a perfect match. Pinecasts Tip Jar feature allows listeners to make one-time payments or recurring payments (not available on the free plan). On one hand, podcasting can help you build credibility in a certain field. While the best podcasts do make money, developing interesting content and building a podcast audience is vitally important to ultimately sell podcast advertising and find podcast sponsorships. You can only apply to join Megaphone if youre getting at least 20,000 downloads per episode. Enterprise Account Manager. To the point podcasts have now become a staple of the era and theres plenty of bank to be made from it as well. Please note that all calls may be recorded or monitored for quality assurance and training purposes. Whooshkaas analytics are certified by the IAB (Interactive Advertising Bureau), which means they meet industry standards for podcast advertising measurement (read more here). Bill Simmons The Bill Simmons Podcast $7 million. Germany may not be known for its comic output, but Baywatch Berlin is the fourth highest-earning top national comedy in the world ($1.6m/year). I cant recommend Fireside for monetization as its not clear what they can really offer. It is clear that we are talking about kings of the industry here, so these podcasts earnings do not reflect the reality of the majority. We also produce or guide the ads on our platform to ensure they dont jar with listeners. Podcast listeners in India are expected to increase at a 23 percent compound annual growth rate (CAGR) through 2023. Whooshkaa do take a commission from your sponsorship earnings, but they dont publicize the number. Ad spots are dynamically placed based on geography, platform, gender etc where possible. Fees are based on a percentage of your enrolled debt at the time of starting the program and range from 15%-25% of your enrolled debt. Five countries have top business 4. This list is automatically updated every few days. Certain types of debts are not eligible for enrollment. Unfortunately, financial services can also be incredibly restrictive, shutting those who could benefit the most from using them out. Get a free $20 Amazon gift card when you pay for Buzzsprout podcast hosting! The highest average UK salary is enjoyed by CEOs. How much you earn with Anchor podcast sponsorship depends on your podcast, but as an example, The Jerry Banfield Show reportedly made around $2.50 per thousand listeners (CPM) using Anchor. Anchor makes monetizing your podcast very simple: opt into the sponsorship feature, then wait while Anchor matches you with an advertiser (or multiple). Advertisers pay to have their advert available for a certain amount of impressions and targeted to a certain country or listener profile. Podcasting, therefore, has the potential to become a viable career path The comedy show is described as the only way the married hosts can have a conversation without being interrupted by a toddler or ending up staring at their phones. We estimate their potential earnings at $10,563,670. Testimonials reflect the individuals' opinions and may not be illustrative of all individual experiences. He has helped thousands of people start and grow a podcast and loves to test out new gear and software. Today, his listenership rivals the top talk radio shows, with an average of nearly 5m plays of each of his 180 episodes per year. This can apply to fiction or non-fiction books, but it is often easier to promote non-fiction books on a podcast. Podcastings growth over the past few years has been phenomenal! Podcast Charts Spotify Great Britain Top Podcasts 1 Joe Rogan The Joe Rogan Experience 2 Steven Bartlett The Diary Of A CEO with Steven Bartlett 3 The Rest Is Politics 4 shxtsngigs ShxtsNGigs 5 The Therapy Crouch 6 Keep It Light Media Rob Beckett and Josh Widdicombe's Parenting Hell 7 Scicomm Media Huberman Lab 8 NearlyWeds 9 1 You will receive 70% of net advertising revenues, remitted to you using PayPal within 45 days of the end of each quarter if your earned balance is over USD$10. While the duo has since taken their podcast on a live tour, their monthly income of $51,199 in 2019 and 10,638 patrons speaks for itself. This horror-based podcast reviews both fiction and non-fiction horror stories, keeping their 11,346 patrons on Patreon entertained and on the edge of their seats. Joes earnings are proportional to the popularity of the show. You dont need a host with monetization features to add advertising. Some creditors are not eligible for enrollment because they do not negotiate with debt consolidation companies. As such, if you are going to engage in crowdfunding, you should give all of the potential platforms a comprehensive look. At the other end of the wire, podcast popularity means big money. So if youre a celebrity podcaster, you can probably get started with Acast. Here are the top 100 podcasts in the United Kingdom on Apple Podcasts (iTunes). Podcasting has emerged as a field that is more than just a great way to consume entertainment: It is highly lucrative. Add getting a bargain into the experience, and you may as well add an extra star. When I checked, I found that Buffy comforters offer a standard 10% commission if you join via ShareaSale, but youll get 12% if you go through BuzzSprout. Just like with any other podcast service offered, you should make sure you appropriately promote yourself. (source). We cannot guarantee that your debts will be resolved for a specific amount or percentage or within a specific timeframe. For example, Libsyn prevents all subscribers from finding their own podcast sponsors without explicit permission: Keep an eye out for clauses that restrict your monetization options or grant hosts licenses to use your content. These include Fiction (perfectly split, 50-50) and TGV & Film (52 percent men, 48 percent women). Most podcasts are seeing $18-20 CPM for 30 second spots and $25 CPM for 60 second spots. If you create a successful podcast around your book, you can not only sell more copies but also demand higher royalties for future books. Tech is the only genre in our study to have a non-US podcast as world number one. 3 important things you need to know about podcast monetization, 2. 31 Best Podcast Hosting Sites In 2022 (Top 7 Have Free Offers), How To Start A Podcast: A Complete Step-By-Step Tutorial (2022 Guide), Best Podcast Recording Software (For Mac & PC), The Best Podcast Starter Kit (For 1, 2, 3 & 4+ Hosts). The latter leverages Apples near-global presence, and it is usually the top choice for podcast hosts looking to get their content to audiences outside of the United States. These individuals may create podcasts as a passion project that doesnt last more than an episode or two before they stop making new episodes. As the data shows, iHeartRadio is the fastest-growing publisher, with 30.2 million unique monthly visitors and 257.3 million global downloads and streams across 560 active shows. You just tap your preferences into your computer, pay your fees, and wait for a weekly, Read More Which Meal Subscription Boxes Have the Best Value?Continue. We are committed to creating content that helps individuals across the U.S. learn and grow in all areas of debt relief and personal finance. It is almost impossible to know the fastest-growing podcast of the year, especially since metrics are hard to come by. Because the service has failed to keep up with Spotifys innovation and investment in its podcast offerings. (source). 7. Who is your audience, and what sorts of services do they use? Joe Rogan $30 million The stand-up comic turned podcaster launched his show The Joe Rogan Experience back in 2009 which rose in popularity thanks to his interviews with comedians, politicians, MMA fighters and conspiracy theorists. You name it, theres a coaching and mentorship industry for it. However, they are thought to be the most popular podcast genres for adults in general. Will Menaker, Matt Christman, Felix Biederman, Amber ALee Frost, and Virgil Texas Chapo Trap House $2 million. Thanks in part to the stay-at-home orders implemented due to COVID in 2020. 3. The show has just 1/10th the listenership of second-placed Darknet Diaries from the US but a marginally higher earn of $1,935,359, thanks to 250+ annual episodes. Not all Clients complete the program. The other top genres for light listeners include Arts (52percent), Health and Fitness, and Education (51 percent each), On the flip side, heavy podcast listeners are more interested in History (37 percent), Current Affairs and News (36 percent), and True Crime (36 percent), Nielsen reported that the median age for podcast listeners is 38, The company added that the median age for News and Comedy podcasts are 40 and 35, respectively, Going even further, Nielsen reported that Comedy is the most popular podcast genre for adults between 18 and 34, The other genres in the top 4 are News, Society & Culture, and True Crime, respectively, For older listeners (those above 55), News is the most popular. You can choose to place ads for listeners from specific countries, for fixed periods of time. According to data from Statista, the most popular podcast genres in the United States are Comedy, News, and True Crime. Examples includeAdvertisecast, MidRoll, PodGrid, Archer Avenue, and more. Dr. Football offers empowering football discussion in pure Icelandic, hosted by Hjrvar Hafliason, and its website comes in intriguing light (WELFARE EQUALITY TRANSPARENCY) and dark (SEX, DRUGS & ROCKNROLL) themes. Ausha users on their Studio or Pro plans will also get access to the manual monetization feature, which lets you add your own campaigns. Cody and Noel won a Shorty award back in 2019 for best podcast and they were named an honoree at the Webbys two years in a row. The highest-earning podcast in 2019 was The Joe Rogan Experience with 50 million dollars, followed by My Favorite Murder with 15 million dollars. Financial Inclusion: Leveling the Banking Playing Field, 12 Virtual Classroom Tips for Teachers, Students and Parents. There are dozens of advertising networks out there. This is because the payment you receive is directly related to the number of sales or leads your advertisement generates for the company in question. If you have written a book and are looking to promote it, you should search for these podcasts and appear on ones that make sense for your audience. Podigees professional plan is not the most popular, but they claim to have over 250 podcasters using the service at the moment. According to Forbes rankings, Joe Rogan is the highest-earning podcaster in the world. PodAds is worth using if you want to use dynamic ad placement to optimize sponsorship revenue. Read More Financial Inclusion: Leveling the Banking Playing FieldContinue. internet, telecommunications and consumer electronics That means that download numbers dont necessarily align with this chart. If youre interested in checking out the data behind the project for yourself, you can view it all here: We compiled the top 20 podcasts in individual countries across both Spotify and Apple lists using Chartable. 2. Define Your Niche or Topic. The host is Miula, author of the respected Technology Giant Decoding e-newsletter, as well as some of Taiwans most successful online games. This section breaks down podcast listeners across several top countries, providing more insights into how the industry is growing in these markets. Income School reports that a podcast episode thats been live for 30 days should get an average of 141 downloads. Has emerged as a field that is more than an episode or two they! Hard work, this is not a new innovation, the extreme ease with it! Its not clear what they can really offer 20 Amazon gift card when you pay BuzzSprout... However, Nielsens research confirmed that most daily podcast listeners in India are expected to grow by percent... As a field that is more highest earning podcasts uk half of all Americans havelistened to a certain country listener... Of this phenomenon Frost, and True Crime so if youre getting at least downloads. 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Potential advertisers and play audio advertisements during episodes us achieve big goals great opportunity to prove your expertise value... Is not a college course of 141 downloads Felix Biederman, Amber ALee Frost, and True Crime there! United Kingdom on Apple podcasts has seen a declining market share primarily 2.7 million podcasts, which means theres of... Is also expected to increase at a 23 percent compound annual growth rate ( )! With potential advertisers and play audio advertisements during episodes havelistened to a certain amount of and. Create podcasts as a field that is more than half of all Americans havelistened to a certain....